Subtraction is the New Scale
Our goal with today's drop is to eliminate technical debt by mastering the tools you already own, rather than adding more complexity.
Most businesses are drowning in digital noise. They pay for high-level systems but only use about 20% of the features. This creates what I like to call technical debt—a state where you are forced to create manual workarounds and duplicate admin efforts for the other 80% of the work. Sustainability isn’t just about making more money; it’s about keeping more of your time. If you aren't utilizing the full depth of your system, you are paying a tinkering tax in manual labor. Let's dig deeper.
The Power of the Pivot
I recently audited my own systems and realized I was over-complicating the path. I made a radical move: I cut 40 automations.
I went from 138 automations down to 98.
The Result? A unified engine. By utilizing the full native and new features of my primary platform (Kajabi), I created a streamlined journey where multiple offers feed into the same welcome and tagging systems. The customer journey didn't just stay the same—it got better because it became clearer.
Previously, every time I created a new offer, I had to build that same journey all over again or manually duplicate an old offer to change the price, offer name, and checkout page. It was an incredibly time-consuming process that invited human error. Now, the system is built to scale with me, not against me.
Your Step-by-Step Implementation
Task A: The Automation Audit
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Map the Journey: Draw out your current customer path (or if you are a new business the one you want them to take) on a piece of paper. Where does a lead enter? Your mailing list? A free download? Where do they go next?
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Identify the Dead Ends: Look for automations that only trigger for one specific, small product but never lead to the next step.
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Consolidate: Instead of 10 different Welcome Emails for 10 different products, create one Master Welcome Sequence that uses Dynamic Tags to personalize the experience.
